ПЕРСПЕКТИВИ ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ТУРИСТИЧНОЇ ДІЯЛЬНОСТІ У ТРАНСКОРДОННИХ РЕГІОНАХ НА ОСНОВІ ІНФОРМАЦІЙНО-РЕКЛАМНОГО ЗАБЕЗПЕЧЕННЯ

В.С. Грицку

PERSPECTIVES OF INFORMATION/ADVERTISING DEVELOPMENTS IN IMPROVING EFFICIENCY OF TOURISM ACTIVITY IN TRANS-BORDER REGIONS

Authors

V.S. Grytsku

Keywords:

tourism activity, information, advertising, provision, trans-border region, territory planning, management, improvement, efficiency, perspectives

Abstract

The necessity of involvement of up-to-date information/advertising developments to help improve efficiency of tourism activity in trans-border regions is substantiated, as well as major ways and means for such improvement and tourism activity sustainable development are determined. Recommendations for tourism activity improvements based on introduction of up-to-date information and advertising technologies are presented.